The Coldwell Banker Previews International® program was founded in 1933 by Henderson Talbot, a young entrepreneur who was one of the first to market real estate beyond his local area. He specialized exclusively in marketing fine properties nationally and internationally, which allowed Talbot to place these luxury properties in front of the clientele who could afford this type of home.
Acquired by Coldwell Banker Real Estate Corporation in 1980, this luxury home marketing program continues to build its success through the
Coldwell Banker Previews International® program. Through the Previews® program, Coldwell Banker has represented an impressive array of the world's most fabulous real estate.
Exceptional properties require exceptional marketing, and through the Coldwell Banker Previews International® program, we have the tools to assist you in buying or selling your luxury property. Currently, we handle an average of nearly $100 million dollars in luxury home sales every day. Let us open doors for you.
The Previews® Program Includes:
Previews Property International Registry
Previews Direct Mail Program
International advertising through Unique Homes Magazine
Previews Property Specialist Designation